What is lead generation?

What is lead generation?

Imagine walking into your office on Monday morning and finding ten hot leads flowing into your inbox. What a way to start business on a Monday, huh? Lead Generation is not a new form of gaining new business, but it now has a new approach. Rather than sitting at a trade show table for hours on end, or sitting up a display in hopes that other businesses will complete a form, you can have leads generated and sent to you using outbound telemarketing.

Lead generation could work for just about any business, but most industries using this type of marketing include IT companies, transport, consulting and many others. Trends show that lead generation will become even more popular in the future, especially for service oriented businesses.

Lead generation is a win-win for both the buyer and seller. A buyer is able to request information from several businesses that offer the product or service that they are looking for and the seller is given the opportunity to pitch their product or service to someone who has given them permission. Conversion rates on leads that you receive often have a higher conversion success rate than cold contacts because the prospect is prequalified, before you ever receive the lead.

Lead generation has become popular with businesses because it enables business to:

• Identy more prospects qualified to consider the product or service
• Select the geographical area that the business is interested in
• Receive face to face appointments
• Control the number of leads a business wishes to receive per month

If your calendar is empty and you need more appointments lead generation is a way that you can grow your sales opportunities quickly. It’s an easy way to increase your ROI and get more business on your books. Approach it just like you would any other advertising endeavor, set aside a reasonable budget to test it and see if it works for your business. The key to being successful in lead generation is to brush up on your sales and marketing skills so that the leads you receive convert at a high sales rate. Do not try to approach this method of marketing without the ability to follow through and close the sale.

Lead Generation Services Melbourne

Lead Generation in Australia, how do I find qualified prospects in a b2b sales environment?

When most business owners are starting out, they ask this question. It's arguably the most important question to ask, because no matter what you are selling or providing, you need to know who is going to be interested in it and how to get your information to that interested party. The thing is, there is no one set of rules that every business can follow. The techniques vary depending on what kind of business to business market you are in. Each sector needs to come up with a unique solution that will get them started on the right foot.

Most business to business enterprises take a sort of 'trial by elimination' approach to figuring out the best tactics to use in a marketing situation. That approach may end up working eventually, but in the meantime it wastes a lot of valuable resources that can be better used for other aspects of the business, like building a good sales team or developing relationships with the right prospects.

When it comes to selling in a business to business environment, the most important factor is having the appropriate tools for the job. You can't hammer a nail with a pair of pliers, and you can't sell effectively without utilising the right tools. Business to business marketing is a whole different ballgame than other forms of selling, and as such it requires specialised lead generation approach to make it work effectively.

As the times have changed, so have the marketing methods necessary for successful business to business marketing. It used to be that reactive strategies were the methods most relied on, and that is what many businesses are trying to rely on still. This involves word of mouth and reputation sales. The business simply has to be there with reactive marketing, and when a customer walks in the door, the marketing begins.

These days, that attitude just doesn't fly. More and more information is available online, giving business owners the opportunity to choose what looks most appealing to them and educate themselves. They no longer need to call you for information, if you’re the provider of the information however you’re able to build trust and credibility – these are the companies that close sales.

Reactive marketing strategies no longer work, and that's where proactive strategies come in. When you use proactive business to business marketing, you are literally bringing yourself to the other business's doorstep, knocking on the door and walking right in to make yourself at home. You don't need to be obnoxiously intrusive, but you need to put yourself right in the face of that company and make sure they know that you are there even before they are ready to buy.

Launching a campaign that directly reaches the right decision makers by phone, narrow your target market through research, nurture and educate the longer term prospects via email are some of the basic elements outside of your website you need for lead generation success.

Would you like to discuss more, email info@b2bleads.com.au or fill this web form

B2b Lead Generation Mission

B2b Leads mission is to identify prospects, qualify and arrange face to face sales meetings that can help increase revenue and boost sales team performances.

• Receive more consistency with business development

• Deliver more sales & improve team moral

• Develop a core database with qualified prospects to use for future marketing campaigns

Choose services based on your needs, start small and scale up to an aggressive and more intensive campaign. Australia wide not just Melbourne and Sydney

Outsourced Lead Generation - Appointment Setting

Tired of chasing new prospect and frustrated with inconsistent sales results? Our outsourced lead generation service will help solve these problems. By outsourcing your b2b lead generation you never have to worry about:

• Recruiting and training new staff

• Where the next lead is coming from

• Inconsistent sales results and weak pipelines

Professional packaged and tailored to your lead generation requirements our services is suitable for clients that typically sell face to face, are in a business to business selling environment and need to prospect for their leads to gain a competitive advantage.

Lead Generation Services Melbourne

We arm your business with vital prospecting information and provide sales leads and appointments that reduce wasted resource and frustrations you experience identifying the next client.

• Increase sales results with b2b appointments

• Reduce wasted internal resource

• Focus on your core service not b2b lead generation

Would you like us secure face to face appointments in Melbourne and Sydney, boost sales results and develop a data list your competitors would love to get their hands on? Contact us for a obligation free discussion.